We were asked to establish a product brand and identity design for a new gamers’ glasses. Client came to us with only a product prototype: no strategy, no positioning, no product name were existed.

Building the new brand for the competitors crowded market, finding the right positioning and differentiation became a real tough challenge.

First, we deeply searched the gamers world, the main players on the market, and carefully analyzed the product advantages.

Based on the conclusions, we came up with the brand strategy, naming, messaging, delightful identity design and unique packaging kit.

The final еage of the project was the official website which became a real masterpiece.